Syl Saller awarded CBE in New Year Honours List

Our Chief Marketing and Innovation Officer, Syl Saller has been awarded a CBE in the New Year 2020 Honours List, for services to business and equality in the workplace.

Throughout a twenty-year career at Diageo, Syl has consistently developed brand strategies to fuel growth and business performance. In 2013, Syl was appointed Chief Marketing and Innovation Officer and as a member of Diageo’s global executive committee, Syl has successfully led global marketing and innovation strategy through a period of significant transformation for the company.

In her industry roles: as President of the Marketing Society; board member for the Women’s Prize for Fiction; Trustee of the Marketing Academy; and member of the executive board of the World Federation of Advertisers, Syl has become a leading voice to drive change and enable greater diversity within the creative industries. Most recently, Syl has been a catalyst behind Diageo’s support of the Creative Equals ‘Creative Comeback’ program to support women returning to the creative industries following a career break, as well as work with the UN Women convened Unstereotype Alliance to produce a co-authored industry wide playbook for gender portrayal in advertising. As President of the Marketing Society since 2016, Syl has helped lead an industry agenda on ‘Brave Leadership’ enabling candid discussions on equality, confidence and mental health in business.

In the last year, Syl has led Diageo’s drive for progressive gender portrayal in advertising and together with her executive colleagues, has been instrumental in the company’s work to champion inclusion and diversity through market-leading policies and practices. Diageo was ranked the number one business globally for gender equality in the Equileap 2019 Gender Equality Report; the number two business globally in the 2019 Refinitiv Diversity & Inclusion index; and is one of the 230 companies included in the 2019 Bloomberg Gender-Equality Index.

More about Inclusion & Diversity at Diageo