Diageo completes sale of shareholding in Seychelles Breweries Limited to Phoenix Beverages

Today, Diageo announces that it has completed the sale of its 54.4% shareholding in Seychelles Breweries Limited to Phoenix Beverages Limited, a subsidiary of Mauritius-based IBL Group. The transaction builds on Diageo’s partnership with Phoenix Beverages in the Indian Ocean region. The sale was announced on 2nd April 2025. 

Seychelles Breweries Limited will continue the production and nationwide distribution of Guinness and the other Diageo brands (Smirnoff RTDs) which are currently manufactured in Seychelles under new licence and royalty agreements and will distribute Diageo’s international premium spirits brands in market.

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