Diageo agrees sale of Windsor Global to PT W Co., Ltd.

27 Oct 2023 | Press release
Windsor Family Shot

27 October 2023, Seoul, South Korea – Diageo has today signed and completed the sale of Windsor Global (“WG”), a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to PT W Co., Ltd., a Korean company sponsored by Pine Tree Investment & Management Co., Ltd., South Korea's leading alternative investment firm.

The transaction includes the sale of 100% of the shares of WG from Diageo Atlantic B.V. (“DABV”) to PT W Co., Ltd.

John O'Keeffe, President, Asia Pacific, Global Travel and India for Diageo said: “This transaction reflects Diageo’s disciplined approach to capital allocation and further highlights our continued track-record of active portfolio management. We remain fully committed to Korea and our international spirits and beer business. Our position in the market remains strong as premiumisation trends persist and consumer interest in categories like international whisky continues to grow.”