Job - Senior Brand Manager - Spirits

Job Title: Senior Brand Manager

Function:

Marketing is where our brands show up in culture and stay there. 

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that fuel conversation and shape how our brands are experienced around the world. 

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. 

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. 

About EABL:

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

About the role:

The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP) —from planning and budgeting to execution and performance tracking.

Role Dimensions:

Financial Accountability (Budget/Revenue):

·       Deliver volume, revenue and profitability targets

·       Monitor market share and competitor activity and relevant marketing investment spend

Role Responsibilities:

Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.

Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape

Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization

Marketing Business Plan (MBP) Management:

• Develop and lead the annual MBP aligned to business objectives

• Define brand growth targets (volume, revenue, market share)

• Identify key consumer segments and growth opportunities

• Manage and optimize A&P (Advertising & Promotion) budgets

• Track, analyze, and report MBP performance against critical metrics

• Adjust strategies based on in-market performance and insights

Brand Strategy & Development:

• Define and maintain brand positioning and identity

• Build long-term brand equity and differentiation

• Lead innovation pipeline (new products, packaging, variants)

• Ensure consistency across all consumer touchpoints

Campaign Planning & Execution:

• Develop and implement coordinateded marketing campaigns (ATL, BTL, Digital)

• Lead creative development with agencies

• Drive consumer engagement through activations and experiences

• Ensure excellence in execution across channels

Stakeholder & Cross-Functional Management:

• Collaborate with:

  • Sales (trade execution)

  • Finance (budget control & return on investment tracking)

  • Supply Chain (product availability)

  • External agencies (creative, media, digital)

• Ensure alignment on brand priorities and execution plans

Skills and Experience:

Qualifications:

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field

• 6–10 years’ experience in FMCG/consumer marketing

• Tried experience in brand management and campaign execution

• Experience running budgets and delivering business results

Skills & Experience:

• Critical thinking and planning

• Financial competence and budget management

• Strong analytical and data interpretation skills

• Consumer insight development

• Project and collaborator management

• Creativity and innovation mentality

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere and crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.