We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
Job Title: Innovations Commercialization Manager
About us
East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements
EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.
Role Responsibilities:
Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business priorities
Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.
Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.
Partner with senior leadership to evolve the Sales function for innovation-led growth
Shape and champion RTC models that unlock innovation scale and market reach
Define enterprise-wide innovation critical metrics and embed thorough execution standards into sales performance
Redesign sales incentives to reward innovation delivery and drive accountability
Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
Set and supervise critical launch benchmarks, ensuring robust customer propositions and sell-in tools
Own the innovation performance management framework coordinated within global reporting
Lead executive-level performance reviews and drive data-driven interventions
Influence senior sales leadership to prioritize corrective actions for consistent delivery
Champion continuous commercial monitoring, evaluation, and cross-market learning
Provide strategic oversight at governance breakthroughs to ensure go-to-market readiness and commercial viability
Experience / skills required
Bachelor’s degree or equivalent experience in Business, or related field
5–7 years demonstrated ability in FMCG/fast paced commercial environment
Proven experience in innovations or shopper marketing
Experience handling budgets and delivering business results
Critical thinking and planning
Financial competence and budget management
Strong analytical and data interpretation skills
Consumer insight development
Project and stakeholder management
Creativity and innovation attitude
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere and creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
Sign-up for job alerts
Signing up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.
Sign upEmployee: Regular
Primary Location: Nairobi, Kenya
Job posting start date: 15th April 2026