We're a global leader in premium drinks, one of the most dynamic consumer categories.
Laura Merritt is an executive in the Food & Beverage industry with deep experience in Consumer Product Goods, spanning marketing, innovation, commercialization, and manufacturing. Known for her entrepreneurial mindset, Laura excels in driving the growth of brands, businesses, and talent.
Throughout her career, Laura has specialized in premium and natural brands across several categories. She is adept at launching products, securing distribution, and executing marketing campaigns that drive velocity. She also has a track record of managing brands through significant growth phases and preparing them for acquisition. Laura has been on the leadership team of brands acquired by Mars, Campbell and Snyders Lance.
Laura joined Diageo in 2023 as Diageo Beer Company’s Chief Marketing Officer, where she spearheaded the development of the company’s Pre-Mix strategy in North America. She now serves as President of Beer & Pre-Mix, overseeing the segment with a powerful portfolio that includes iconic brands like Guinness and Smirnoff Ice. Previously, Laura led marketing and innovation at KIND Snacks, driving expansion into six new categories. She was also Vice President and General Manager for Campbell’s Potato Chips Business unit, managing brands including Kettle Brand and Cape Cod Potato Chips.
Laura serves on the boards of Unreal and Petit Pot and enjoys advising other emerging brands. She holds an MBA from Harvard Business School, an MPP from Harvard Kennedy School and a BA from the University of Missouri.
Throughout her career, Laura has specialized in premium and natural brands across several categories. She is adept at launching products, securing distribution, and executing marketing campaigns that drive velocity. She also has a track record of managing brands through significant growth phases and preparing them for acquisition. Laura has been on the leadership team of brands acquired by Mars, Campbell and Snyders Lance.
Laura joined Diageo in 2023 as Diageo Beer Company’s Chief Marketing Officer, where she spearheaded the development of the company’s Pre-Mix strategy in North America. She now serves as President of Beer & Pre-Mix, overseeing the segment with a powerful portfolio that includes iconic brands like Guinness and Smirnoff Ice. Previously, Laura led marketing and innovation at KIND Snacks, driving expansion into six new categories. She was also Vice President and General Manager for Campbell’s Potato Chips Business unit, managing brands including Kettle Brand and Cape Cod Potato Chips.
Laura serves on the boards of Unreal and Petit Pot and enjoys advising other emerging brands. She holds an MBA from Harvard Business School, an MPP from Harvard Kennedy School and a BA from the University of Missouri.