Profitable growth algorithm | Diageo

Skip to main content

Link to Homepage

Diageo Logo For Homepage

Link toOur business page

Link toDiageo at a glance page

Link toBuilding world class brands page

Link toInnovation page

Link toLuxury page

Link toOur strategy page

Link toOur business model page

Link toWhere we operate page

Link toAfrica page

Link toAsia Pacific page

Link toDiageo Australia page

Link toDiageo Moët Hennessy (Thailand) page

Link toDiageo Japan page

Link toDiageo Korea page

Link toGreater China page

Link toDiageo India page

Link toEurope page

Link toDiageo Great Britain page

Link toDiageo Ireland Unlimited Company page

Link toSouthern Europe page

Link toLatin America and Caribbean page

Link toDiageo Mexico page

Link toNorth America page

Link toGlobal Travel page

Link toOur history page

Link toThe archive page

Link toBoard of Directors page

Link toExecutive Committee page

Link toCorporate governance page

Link toCode of business conduct page

Link toPolicies and standards page

Link toBoard diversity page

Link toCommittees page

Link toCompliance page

Link toRisk management page

Link toSubsidiary governance page

Link toRemuneration at Diageo page

Different types of liquor brands

Building world class brands

Our business

We’re a global leader in premium drinks, the most exciting consumer products space.

Close

Link toOur brands page

Link toBrand explorer page

Link toGuinness page

Link toTanqueray page

Link toBaileys page

Link toSmirnoff page

Link toCaptain Morgan page

Link toBuchanan's page

Link toCÎROC page

Link toCrown Royal page

Link toDon Julio page

Link toGordon’s page

Link toJ & B page

Link toKetel One Vodka page

Link toSeedlip page

Link toScotch whisky page

Link toJohnnie Walker page

Link toLagavulin page

Link toTalisker page

Link toMortlach page

Link toThe Singleton page

Link toTequila page

Our brands

Close

Link toESG page

Link toSpirit of Progress plan page

Link toOur Spirit of Progress targets page

Link toResponsible drinking page

Link toModeration page

Link toUnderage drinking page

Link toDrink driving page

Link toDRINKiQ page

Link toMarketing code page

Link toAlcohol policy page

Link toInclusion and Diversity page

Link toInclusive culture page

Link toInclusive marketing page

Link toSupplier diversity page

Link toInclusive communities page

Link toInclusive hospitality page

Link toSustainability page

Link toCarbon page

Link toDiageo Sustainable Solutions page

Link toApplications and FAQs page

Link toOur previous challenges page

Link toPackaging page

Link toResponsible Sourcing page

Link toWater page

Link toAgriculture page

Link toDoing business the right way page

Link toHow we manage compliance page

Link toHuman rights page

Link toModern slavery statement page

Link toHealth and safety page

Link toESG governance and reporting centre page

Link toESG Reporting Index page

Link toESG governance page

Link toStakeholder engagement page

Link toMateriality page

Link toESG reporting approach page

Link toAwards and rankings page

Link toReporting archive page

Link toSpirit of Progress in Action page

Link toFAQs page

Farm

Our ESG Spirit of Progress plan

ESG

Learn more about Spirit of Progress – our global ESG programme to help create a more inclusive and sustainable world.

Close

Link toNews and media page

Link toPress releases page

Link toStories page

Link toVideos page

Link toMedia contacts page

Link toConsumer Trends Report page

Link toDiageo: Foresight Report 2025 page

Link toHomepage page

Link toNeo-Hedonism page

Link toConscious Wellbeing page

Link toExpanding Reality page

Link toCollective Belonging page

Link toBetterment Brands page

Link toStories page

Link toArchive page

Guinness brewery gate

News and media

Keep up to date with our latest news and insights, delivered to your inbox, by subscribing below.

Close

Link toInvestors page

Link toWhy invest in Diageo page

Link toResults, reports and events page

Link toDiageo Financial Results & Reports page

Link to2025 Preliminary Results page

Link toGuinness Investor and Analyst Event 2025 page

Link toCAGNY 2025 page

Link toInvestor events page

Link toAnnual Report 2025 page

Link toChair's Statement page

Link toChief Executive's Statement page

Link toAnnual Reports page

Link toFinancial calendar page

Link toInvestor press releases page

Link toRegulatory filings page

Link toDebt investors page

Link toESG for investors page

Link toAnalysts & consensus page

Link toShare price page

Link toShare price calculator page

Link toShare price history page

Link toShareholder centre page

Link toAnnual General Meeting (AGM) page

Link toHistorical AGM page

Link toOrdinary shares page

Link toShareholder profile page

Link toManaging your ordinary shareholding page

Link toOrdinary dividends page

Link toOrdinary shares FAQs page

Link toADR shares page

Link toManaging your ADR shareholding page

Link toADR dividends page

Link toADR shares FAQs page

Link toReturn of capital programmes page

Link toF24, up to $1bn, share buy-back programme page

Link toAdditional F23, up to £0.5bn, share buy-back programme page

Link toF20-F23 £4.5bn share buy-back programme page

Link toF19 share buy-back programme page

Link toF18 share buy-back programme page

Link toAsset Reunification Programme page

Link toEuronext Paris and Euronext Dublin page

Link toInvestor contacts page

2025 Preliminary Results Thumb

2025 Preliminary Results

View results materials

Investors

Stay up to date with Diageo's investor-related news and events.

Close

Link toCareers page

Link toBusiness areas page

Link toCorporate Relations page

Link toDigital and Technology page

Link toeCommerce page

Link toFinance page

Link toGlobal Business Operations page

Link toGlobal Travel page

Link toHuman Resources page

Link toInnovation page

Link toLegal page

Link toMarketing page

Link toProcurement page

Link toSales page

Link toSupply Chain and Manufacturing page

Link toEarly careers page

Link toGraduate programmes page

Link toDigital and Technology graduate programme page

Link toFinance graduate programme page

Link toHuman Resources graduate programme page

Link toMarketing graduate programme page

Link toSales graduate programme page

Link toSupply Chain and Manufacturing graduate programme page

Link toHow to apply page

Link toGraduate FAQS page

Link toApprenticeships page

Link toApprenticeship programmes page

Link toHow to apply page

Link toApprenticeship FAQS page

Link toInternships page

Link toInternship programmes page

Link toContractor opportunities page

Link toLocations page

Link toEurope page

Link toGreat Britain page

Link toIreland page

Link toNorthern Europe page

Link toSouthern Europe page

Link toEastern Europe page

Link toTürkiye page

Link toNorth America page

Link toAfrica page

Link toSouth Africa page

Link toLatin America & Caribbean page

Link toMexico page

Link toBrazil page

Link toColombia page

Link toAsia Pacific page

Link toJapan page

Link toAustralia page

Link toGreater China page

Link toIndia page

Link toSouth East Asia page

Link toLife at Diageo page

Link toWhy Diageo page

Link toInclusion and Diversity page

Link toResource groups page

Link toInternational Women's Day 2024 page

Link toPurpose, culture and values page

Link toWellbeing page

Link toLearning and Development page

Link toOur role in Society page

Link toDigital acceleration page

Link toCareer advice page

Link toSearch and Apply page

People at a bar

Careers

Accelerate your career as you make your mark by building brands consumers love.

Our perfect blend of our people and brands is our magic, and in our inclusive and supportive culture, your opportunity to thrive is endless.

Close

Home
Our business
Our brands
ESG
News and media
Investors
Careers

Open Search

Search

({{ value }})

CLOSE SEARCH Close

Profitable growth algorithm

17 November 2021 Video

Profitable growth algorithm

SHARE

Our DRINKiQ programme aims to  raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking.

Annual Report 2025

Annual Report 2025

Annual Report 2025

Locale websites

Affiliated sites

Diageo Pensions

Diageo Suppliers

Get in touch

We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.

Follow us

Instagram LinkedIn YouTube