Crown Royal
Crown Royal was created as a gift to celebrate the visit of King George VI and Queen Elizabeth to Canada in 1939.
Highlights
35%
35% of Diageo net sales.
2,500
2,500 talented employees.
10
10 production sites.
Markets
We group the countries in North America into three main markets.
% of net sales by market
Our key brands
Ketel One
Developed 300 years ago by Joanness Nolet, Ketel One is an ultra-premium vodka known for its personality.
Johnnie Walker
One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.
Smirnoff
Smirnoff is created using a unique process involving three distillations and ten stages of filtration.
Captain Morgan
Captain Morgan Original Spiced Rum is one of the most popular rum brands in the world.
Bulleit
Bulleit Bourbon is russet in colour with a rich, oaky aroma, distilled and aged in the Bulleit family tradition.
