Stories

In September 2024 we trialled Diageo’s first 70cl paper-based bottle with Johnnie Walker at the iconic 1820 Bar at Johnnie Walker Princes Street, Edinburgh. The bottle, made in partnership with PA Consulting and PulPac as part of the Bottle Collective, was 90% paper with a thin plastic liner and the trial tested how the bartenders interacted and poured from the bottle, along with how the bottle fared in a bar environment and consumer perceptions.