Turning time into liquid gold: the deliberate, patient craft behind whisky maturation

24 Jun 2025 Scotch Whisky
Liquid Gold

Making whisky is a slow process. Deliberately slow. How does time and expertise transform raw spirit into a mature, refined liquid?

Making whisky is a slow process. Deliberately slow. How does time and expertise transform raw spirit into a mature, refined liquid?

The magic of scotch

A slow, transformative journey

It takes a minimum of three years of cask maturation for a whisky to be legally classified as Scotch. But at Diageo, we allow our whiskies to mature far longer than that, using patience and expertise to turn time into liquid gold.

We have always believed that the magic of Scotch whisky lies in its unique maturation process – a slow, transformative journey that takes place within the humble cask. For generations, our coopers, distillers, and blenders have relied on experience, intuition, and tradition to craft exceptional spirits.

The maturation journey
Innovation partnership

The maturation journey 

As whisky ages in oak casks, it transforms from a raw spirit into a complex, nuanced sip, extracting flavours and aromas from the wood and developing its signature character. The interaction between the spirit and cask impacts the whisky’s final flavour, making high quality oak casks essential to maturation. This process, often lasting decades, enriches the whisky’s profile and increases its market value.

At Diageo, we use oak casks which nurture and mature the spirit, adding sweetness, colour, and complexity. Most of our Scotch matures in former bourbon casks for vanilla and coconut notes, or seasoned European Oak and ex-sherry casks for richness. Cask selection, finishing, our investment in maturation technology, and the Master Blender’s expertise ensure each whisky reaches its full potential.

How do we use cutting-edge data and technology in Scotch production? 

How do we use cutting-edge data and technology in Scotch production? 

Producing a quality Scotch whisky is an art. The new Knowledge Transfer Partnership with Heriot-Watt and Diageo is particularly exciting because it combines traditional and novel methods to generate ‘big data' that may be used to further understand whisky maturation.

Professor Annie Hill
Heriot-Watt ICBD
crafted with care

Crafted with care

We currently have more than 10 million casks of whisky for our 100 brands maturing across Scotland, preparing for future celebrations around the world. Over the last decade, we have invested more than $1 billion dollars into Scotch whisky, including data insight and technology solutions, which put us at the cutting edge of Scotch production.  

Our Scotch Intelligence Platform (SIP) is central to this process, with AI and increased scenario modelling allowing us to reclaim tens of thousands of litres of whisky from liquid losses during maturation. SIP also allows us to ship our bottles of Scotch around the world to the right markets, at the right time, to retain and recruit consumers. Craft, care and investment is what transforms our Scotch into liquid gold, both in terms of flavour development and value.

casks of whisky

+ 10 M

Casks of our whisky maturing across Scotland

Diageo’s investment in Scotch Whisky over the past 10 years 

$ 1 B

Diageo’s investment in Scotch Whisky over the past 10 years

bottles of Scotch

1 in 3

bottles of Scotch sold globally is from a Diageo brand (IWSR 2023) 

The legend of Lagavulin

Iain McArthur worked with Lagavulin whisky for 53 years before he hung up his valinch for a final time in December 2023. Iain was a vital part of the maturation process, bringing Islay’s finest whisky to the world.

Experience the maturation process for yourself  
Experience the maturation process for yourself

We preserve Scotch heritage and shape its future – proving patience and innovation keep the liquid gold flowing. Lagavulin Distillery is among Scotland's oldest plants. Experience the magic of the maturation process and see our coopers at work in an operating distillery tour that reveals the process from cask to glass.