Diageo at Cannes Lions International Festival of Creativity 2025

Monday 16 June

• Brand Innovators: Future of Media
  • Jason Acker, Vice President of Media and Digital
  • 11.30am - 12pm, Armani Cafe
  •  Find out more: https://brand-innovators.com/events/marketing-leadership-summit-cannes-2025/


• Brands and Culture: Are Brands Adding To Or Extracting From Culture?
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories
  • 1pm - 2pm, 3 Avenue De Benefiat
  • Find out more: https://brandsnculture.com/cannes/


• Kantar: Unlocking $1.5TN in growth through sustainable marketing
  • Deb Caldow, Sustainable Marketing Director
  • 12pm - 2.30pm, The Kantar Apartment, Rue de Serbes, 13 5^th and 6^th floor
  • Find out more: https://www3.kantar.com/cannes-lions-2025/


• Microsoft: Transforming the Nature of Audience Engagement (Gen Z)
  • Jennifer English, Global Brand Director, Johnnie Walker
  • 2.40pm - 3.30pm, Microsoft Beach


• LBB x IAPI: Ireland's Global Marketing Impact: Driving Success at Home and Abroad
  • Jennifer English, Global Brand Director, Johnnie Walker
  • 4.30pm - 5.30pm, LBB Beach
  • Find out more: https://lbbonline.com/news/the-lbb-and-friends-beach-cannes-content-programme-2025#monday

Tuesday 17 June

• Kantar: The bold and the curious: Transform how you find new space
  • Laura Merritt, President of Diageo Beer and Premix, Diageo North America
  • 8:30am - 10am, Kantar Apartment
  • Find out more: https://www3.kantar.com/cannes-lions-2025/


• Campaign: Campaign UK in partnership with LG Ad Solutions and Fold7 – Effectiveness & AI: smarter, not just faster
  • Susan Jones, Chief Digital Officer
  • 9am - 10:30am, Campaign House, Holton Canopy
  • Find out more: https://insight.campaignlive.co.uk/effectiveness-ai-smarter-not-just-faster


• Shape the Future of Social Celebration
  • Javier Camino, Global Futures Planning Director
  • 10am - 10:30am, Majestic Hotel - Insights Lighthouse


• WSJ House: Morning Briefings with WSJ
  • Sophie Kelly, SVP, Global Tequila and Mezcal Categories
  • 10:45am - 11:30am, Journal House
  • Find out more: https://journalhouse.wsj.com/cannes-lions-festival-of-creativity/#


• Kantar: Connected ideas: New rules for creative brand building in the creator economy
  • Sarah Blake, Global Brand Director, Baileys
  • 12pm - 2.30pm, Kantar Apartment
  • Find out more: https://www3.kantar.com/cannes-lions-2025/


• Humanity at the Helm: Prioritizing People in Creative Processes
  • Giles Hedger, Global Consumer Planning Director
  • 1pm - 1:30pm, Majestic Hotel - Insights Lighthouse


• WPP: Stop playing it safe: Bold innovations for brands that matter
  • Cristina Diezhandino, Chief Marketing Officer
  • 2pm - 2:25pm, WPP Beach
  • Find out more: https://www.wppatcannes2025.com/event/b54177a9-d829-4222-b322-c6c5a9a592fe/full-schedule


• Bridging the CSO-CMO divide
  • Annalisa Tedeshci, Global Head of Sustainable Marketing
  • 2pm, RTL Beach


• Reddit: Guinness x Born Social - Using Reddit to tap into community insights
  • Stephen O’Kelly, Global Brand Director, Guinness
  • 3pm, Reddit Beach
  • Find out more: https://reddit-bornsocial-guinness.splashthat.com/


• Cannes Stages Slot: Creative Collaborations: Reinventing Luxury Whisky, Olivier Rousteing x Diageo Luxury Group - Johnnie Walker
  • Julie Bramham, Managing Director, Diageo Luxury Group
  • 3:15pm - 3:45pm, Terrace Stage, The Terrace
  • Find out more: https://www.canneslions.com/festival/programme#/agenda/event/creative-collaborations-reinventing-luxury-whisky-e1-64515


• Omnicom: Future of Socialising in partnership with Fast Company and Omnicom
  • Giles Hedger, Global Consumer Planning Director
  • 4pm - 5pm, Omnicom Cove
  • Find out more: https://cannes.omc.com/fast-company-press-hour


• MediaLink: The Modern Leaders Playbook
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories
  • 4.30pm - 5pm, MediaLink Beach
  • Find out more: https://medialinkbeach.com/#agenda-tuesday


• LBB: From Culture to Community: Finding the Universal Threads in Brand Storytelling
  • Stephanie Jacoby, Global SVP Vodkas
  • 4.30pm - 5.30pm, LBB Beach
  • Find out more: https://lbbonline.com/news/the-lbb-and-friends-beach-cannes-content-programme-2025#tuesday

Wednesday 18 June

• LBB: The CMO Agenda
  • Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience
  • 10:30am - 11:15am, LBB Beach
  • Find out more: https://lbbonline.com/news/Meet-the-Panellists-The-CMO-Agenda


• Kantar: The Future of Socialising
  • Giles Hedger, Global Consumer Planning Director
  • 10:30am - 11:30am, The Kantar Apartment, Rue de Serbes, 13 5^th and 6^th floor


• Givsly: ‘Disrupting Culture’
  • Tracy Doyle, SVP, Brands in Culture Diageo North America
  • 11:30am - 12pm, 7 Bd de la Croisette, 8^th Floor, 06400 Cannes, France
  • Find out more: https://company.givsly.com/2025-cannes-lions-givsly-hub/


• Meta: Fearless brands: How to take bold risks that pay off
  • Mark Sandys, Chief Innovation Officer
  • 12pm - 12:30pm, Meta Beach, Plage Barrière Le Majestic Cannes, Blvd de la Croisette, 06400 Cannes
  • Find out more: https://www.facebook.com/business/events/cannes


• Fortune: How Women Are Using Tech, Data, and Bold Ideas to Build the Brands of Tomorrow
  • Sue Jones, Chief Digital Officer
  • 1pm - 1:30pm, Hotel Barriere Le Gray D’Albion - Terrasse Du Gray, 38 Rue des Serbes, Cannes, 06400
  • Find out more: https://conferences.fortune.com/event/fortune-at-cannes-2025/agenda?session=bd437812-674d-4a00-bdd2-a09be2363760


• Collins House: The Future of Brand
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories
  • 1:45pm - 2:30pm, Collins House, Chateau Les Alouttes, 22 Avenue
  • Find out more: https://lu.ma/w5ld0gka


• Financial Times: AI & Creativity: Transforming Advertising and Marketing
  • Cristina Diezhandino, Chief Marketing Officer
  • 2pm - 3:30pm, Nikkei FT Anniversary Teahouse, 11 Rue des Belges, Cannes
  • Find out more: https://ftsessioncannes.live.ft.com/agenda


• Brand Innovators: Fireside Chat
  • Neil Shah, Global Brand Director, Whiskey Portfolio
  • 2:15pm - 3pm, Beach Stage, Rado Plage Beach
  • Find out more: https://brand-innovators.com/events/marketing-leadership-summit-cannes-2025/#Wednesday,%20June%2018,%202025


• Mastercard: Reverse Upfront - A way for creators to learn from creative agencies and brands
  • Stephanie Jacoby, Global SVP Vodkas
  • 4pm - 5pm, Mastercard Villa, 3067 Boulevard des Horizons, Vallauris, 06220


• Inside the Jury Room: Digital Craft Lions
  • Waithera Kabiru, Digital Hub Lead, Diageo Africa
  • 3pm - 3:30pm, Basement Stage, The Palais
  • Find out more: https://www.canneslions.com/festival/programme#/agenda/event/inside-the-jury-room-digital-craft-lions-e1-66132

Thursday 19 June

• Campaign: Creative Paradox - How the proliferation of AI content at scale is driving demand for craft
  • Stephanie Jacoby, Global SVP Vodkas
  • 9am - 11am, Campaign House


• DEPT Secret Garden: The Signal and the Noise: AI, Climate, and the Future of Brand Action
  • Annalisa Tedeschi, Global Head of Sustainable Marketing - Breakthrough Innovation
  • 10:30am - 11:15am, DEPT Secret Garden, 5 Rdpt Duboys d'Angers, 06400 Cannes
  • Find out more: https://www.deptagency.com/event/join-dept-at-cannes-lions-2025/


• Omnicom: Creative Inspiration - How We Turned Guinness from Black and White to Full Colour
  • Stephen O’Kelly, Global Brand Director, Guinness
  • 1:30pm, Prom. Robert Favre le Bret
  • Find out more: https://cannes.omc.com/Guinness


• Stagwell: Why are Sports So Spirited?
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories
  • 2:00pm - 2:30pm, Main Stage, Stagwell Sports Beach
  • Find out more: https://www.sportbeach.com/schedule


• The Future of Socialising
  • Patricia Borges, Global Managing Director Gins and Rums, Diageo and CEO Ketel One & Zacapa
  • 3:00pm - 3:30pm, Club 0.0, The Parvis: Diageo


• Cannes Stage Slot: Rewrite Marketing’s Future: The CMO’s Blueprint for a Better World
  • Cristina Diezhandino, Chief Marketing Officer
  • 3:30pm - 4:00pm, Terrace Stage, The Terrace
  • Find out more: https://www.canneslions.com/festival/programme#/agenda/event/rewrite-marketings-future-the-cmos-blueprint-for-a-better-world-e1-63861


• The Marketing Academy: An Afternoon About Brand
  • Mark Sandys, Chief Innovation Officer
  • 3:55pm - 4:25pm, The Carlton, 58 Bd de la Croisette Cs 40052