Diageo at Cannes Lions International Festival of Creativity 2024

14 Jun 2024 Europe and Turkey
We’re heading to Cannes Lions International Festival of Creativity 2024, the global event which brings together the creative community for world-class inspiration, networking and learning.

We’re heading to Cannes Lions International Festival of Creativity 2024, the global event which brings together the creative community for world-class inspiration, networking and learning.

We’re heading to Cannes Lions International Festival of Creativity 2024, the global event which brings together the creative community for world-class inspiration, networking and learning.

At this year’s festival, our Marketing team will be appearing at the events below. Keep an eye on our social channels, LinkedIn and Instagram, to hear some of the latest news. All timings are listed in CEST.

Monday 17th June

Tuesday 18th June

  • Marketing Academy: Is the CMO Going Away, Is the CMO Still Relevant?
    • Mark Sandys, Chief Innovation Officer
    • 09:15am – 09:45am, Marketing Academy Alumni Campus House
  • Brand Innovators: Innovation at the Heart of Brand Strategy
  • Meta: The New Frontier of Marketing Innovation
  • ISBA in partnership with Act Responsible: Accessible by Design
    • Issy Massey, Global Media Director
    • 2:30pm, ISBA stage spaces inside the Palais
  • Adweek: Marketing Around the World: How Global News and Trends Influence Brand Strategy
  • Secret Speaker: The importance of taking up space
  • Goals House: Designing a Better Future: The Power to Unlock & Accelerate Change (Dinner & Networking)
    • Jeremy Lindlay, Jeremy Lindley, Global Design Director
    • 19:00 – 21:30pm, Goals House

Wednesday 19th June

  • IARD: Is Responsibility the New Bottom Line: How Marketing is Driving Positive Change
    • Issy Massey, Global Media Director
    • 08:45am – 10:00am, Deloitte Digital Apartment
  • Brand Innovators: Women in Marketing Leadership
  • Google: CMO AI Labs
    • Mark Sandys, Chief Innovation Officer
    • 09:30am – 11:00am, Google Beach
  • Medialink: How marketers can leverage cultural signals to drive relevancy and build strong communities
  • The New Producers: The Athletes and Brands Controlling the Narrative of Sport
  • Cannes Stages Slot: How We Reignited Guinness
  • Whalar: How CMOs and Creators Forge New Paths in Marketing Through Community Building
  • Campaign Roundtable: How to win back consumer trust (sponsored by Reddit)
    • Sarah Sorrenson, Global Head of Media
    • 3:00pm – 4:30pm, Reddit HQ
  • Creative X: Metrics that Matter, to the Board
    • Susan Jones, Chief Digital Officera
    • 4:00pm – 5:30pm, 4 Rue de Serbes
  • Unstereotype Alliance Anniversary Member event, hosted by IPG Mediabrands
    • Graine Wafer, Global Director of Beer, Baileys and Smirnoff and Diageo’s Progressive Marketing Lead
    • 5:00pm – 7:00pm, IPG Mediabrands villa

Thursday 20th June

For enquiries, please email [email protected]