“We are hugely proud of our commitment to marketing effectiveness, measurement, and creativity. The IPA set the highest standard globally and we are delighted to be recognised in this year’s awards for our work to create a culture of marketing effectiveness across our entire portfolio, as well as how we’ve driven creative effective excellence on Guinness, Gordon’s and Baileys.”
“Made of More has powered Guinness since 2012 but it has evolved in execution with each iteration: shaped by culture, ensuring we remain relevant. It is a story we find perpetually inspiring. Guinness has always been a beacon for creativity and now it is also a beacon of creative effectiveness.”