Diageo Iberia

With a word-class portfolio of over 90 brands, Diageo Iberia is one of the leading drinks companies in Spain and Portugal.

Diageo Iberia


In 1963, we launched our whisky brand J&B in Spain. Its smooth taste proved to be an instant hit, so when we encouraged people to add a dash of cola, an instant classic was born. Since then, we've been perfecting all the things that make our brand iconic while introducing new products, flavours and experiences that excite customers throughout the region.

Shortly after we launched Gordon’s Pink in Iberia, it won the prestigious Product of the Year award in Portugal. Other recent launches include our non-alcoholic Gordon’s and Tanqueray Flor de Sevilla, which draws inspiration from the city’s colour and flavours.

Find out how we build brands

Our commitment to innovation goes hand in hand with our dedication to being a responsible leader. We work to ensure alcohol is enjoyed sensibly and as part of a healthy lifestyle. We educate people on issues such as underage drinking and drink driving, helping to change behaviour and reduce harm.

We are also committed to building thriving communities across the region. Our Learning for Life and Bar Academy programmes support young adults who want to develop a career in the hospitality sector and is active in five cities across Spain and Portugal.

Read more about how we run our business

Our brands

From Madrid to Madeira, consumers can enjoy our range of over 90 high quality brands including J&B, Johnnie Walker, Baileys, Cacique and Tanqueray, as well as the world-class brands within our Reserve collection.

See our portfolio




Spain's no. 1 whisky since 1995
Jw Red Label V2

Johnnie Walker

Europe's no. 1 scotch


Portugal's favourite gin


One of Europe's top three super gins


World's no. 1 cream liqueur


Our leading rum in Spain

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