In 1963, we launched our whisky brand J&B in Spain. Its smooth taste proved to be an instant hit, so when we encouraged people to add a dash of cola, an instant classic was born. Since then, we've been perfecting all the things that make our brand iconic while introducing new products, flavours and experiences that excite customers throughout the region.
Shortly after we launched Gordon’s Pink in Iberia, it won the prestigious Product of the Year award in Portugal. Other recent launches include our non-alcoholic Gordon’s and Tanqueray Flor de Sevilla, which draws inspiration from the city’s colour and flavours.
Our commitment to innovation goes hand in hand with our dedication to being a responsible leader. We work to ensure alcohol is enjoyed sensibly and as part of a healthy lifestyle. We educate people on issues such as underage drinking and drink driving, helping to change behaviour and reduce harm.
We are also committed to building thriving communities across the region. Our Learning for Life and Bar Academy programmes support young adults who want to develop a career in the hospitality sector and is active in five cities across Spain and Portugal.
From Madrid to Madeira, consumers can enjoy our range of over 90 high quality brands including J&B, Johnnie Walker, Baileys, Cacique and Tanqueray, as well as the world-class brands within our Reserve collection.