We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
About Us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
About the Role
This role is critical in accomplishing impactful shopper marketing strategies. It involves working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase. You will ensure they have all the insights; growth drivers and tools they need to deliver stellar execution of our commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!
Top Responsibilities:
Activation Excellence: Implement shopper marketing initiatives in-store, in outlets and online, ensuring timely delivery of campaigns that align with brand strategy and retailer needs.
Seamless toolkit deployment: Adapt and customize global or regional shopper marketing toolkits to suit local market nuances and retailer-specific requirements.
Shopper-Focused POS Implementation: Manage the deployment of point-of-sale (POS) materials, on trade POS tools, and experiential activations to engage shoppers effectively.
Collaboration with Retail Partners: Act as the main liaison between the company and retail partners, ensuring alignment on goals and execution plans.
Performance Monitoring: Measure the efficiency of campaigns using important metrics (e.g., sales uplift, shopper engagement), and provide actionable insights for continuous improvement.
Budget Management: Ensure efficient use of shopper marketing budgets, delivering cost-effective campaigns that drive impact.
About You
5+ years’ experience in FMCG business, in Trade Marketing Executive, POS Activation Specialist, Shopper Marketing Coordinator, or similar
Knowledge of Swiss and Austrian market
Passion for creating experiences for customers and consumers
Problem solver and teammate who can deal with ambiguity and adapt quickly
Strong history of working with sales, brand, and trade marketing teams to align on execution plans
Experienced in handling several brands at the same time
Ability to analyze campaign results and leverage insights to optimize future initiatives.
Proficient in German and English, French is a plus
Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly inmany different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Rewards & Benefits
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:
An inclusive company culture that puts employees and their development first
An industry-leading parental leave policy
Incentive plan that rewards you for delivering high performance.
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Working in the largest spirits' company in the world
Industry leading functional and leadership capability trainings.
Our product discounts.
Diversity & Inclusion
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusivein nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Sign upEmployee: Regular
Primary Location: Wien, Austria
Job posting start date: 8th December 2025