Job - Senior Digital & Social Media Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Role

The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico’s digital ecosystem — leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels.

This role goes beyond campaign delivery. It is about driving measurable business impact through digital Share of Voice, social engagement, data capture, and return on investment.

You will act as the bridge between Global Digital Transformation and local market execution — embedding global frameworks, tools and AI innovation into scalable, high-impact activations in Mexico.

Key Accountabilities

Digital & Social Strategy Leadership

• Develop and lead social-first digital strategies aligned with each brand’s annual plans and growth ambitions.

• Define clear roles for paid social, organic social, CRM, retail media, influencers and content partnerships within the ecosystem.

• Drive competitive Digital Share of Voice across priority categories.

• Ensure full-funnel investment strategy (awareness, consideration, conversion).

Performance & value Ownership

• Own digital performance accountability across brands and channels.

• Optimize budget allocation based on real-time performance insights.

• Drive measurable improvements in engagement, acquisition, conversion and ROAS.

• Translate performance data into clear business recommendations.

Social Channel Excellence

• Elevate social media from tactical execution to results-focused brand storytelling.

• Ensure outstanding platform execution across Meta, Instagram, TikTok and emerging channels.

• Integrate influencer strategy, creator partnerships and AI-generated content solutions.

• Implement clear measurement frameworks beyond vanity metrics.

Data & Digital Governance

• Lead the development and ongoing management of a comprehensive Digital Performance Dashboard.

• Drive adoption of CRM and CDP capabilities for smarter segmentation and audience activation.

• Ensure compliance with global measurement standards and governance frameworks.

Global Integration & Innovation

• Serve as Mexico’s primary contact for Global Digital Transformation.

• Implement global playbooks, tools and AI solutions locally.

• Identify scalable digital innovations relevant for the Mexican consumer.

Agency & Partners Leadership

• Lead and inspire media, social and CRM agency partners to deliver performance excellence.

• Influence cross-functional partners (Brand, eCommerce, Commercial, Consumer Planning) to embed digital-first thinking.

• Build digital capability within the local marketing team.

Required Qualifications:

• 8+ years of experience in Digital Marketing, Social Media Strategy or Performance Media.

• Consistent track record handling agency ecosystems and cross-functional partners.

• Deep expertise across: Paid & organic social strategy CRM platforms (Salesforce Marketing Cloud preferred), CDPs (e.g., Treasure Data), Retail media & eCommerce media, Performance measurement and dashboard development.

• Strong analytical and commercial skill.

• Experience operating within global-to-local marketing models.

• Passion for digital innovation, AI tools and evolving consumer behaviour.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application