We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
Location: Milan
Contract term: Permanent
Reports: Head of Consumer Connections Italy (Dirigente)
Role Seniority: Quadro
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
About the role
It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams. This role reports to the Head of Consumer Connections.
The role will take care of total business with ideas and insights that sell more. Our function is rooted in a philosophy and approach passionate about long-term goals, and goes well beyond functional research delivery.
Your Key Responsibilities
Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.
Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow
Integrative thinking to synthesize data and understanding from multiple sources in few core messages in a practical way
Be externally diligent - to culture, trends & market place dynamics, to detect the factors that could positively or negatively impact growth
Tenacious prioritization
Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans
Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.
Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.
Champion continuous optimization by ensuring measurement and evaluation are coordinated with learning plans. Regularly apply these to support growth and improve the efficiency of our A&P spend. Manage research and planning budgets effectively.
About you
+7 years of Marketing/Consumer Research for FMCG, either at agency or client side
Communicator and influencing skills across senior levels to engage and drive consumer-centricity on decision-making.
Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues
Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way.
Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations
Experience in working in multicultural complex environments
Proficient in Italian and English.
Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly inmany different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Rewards & Benefits
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:
Incentive plan that rewards you for delivering phenomenal performance.
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Welfare Plan
Health Insurance
Working in the largest spirits' company in the world
Industry leading functional and leadership capability trainings.
Our product discounts
Diversity & Inclusion
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusivein nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Sign upEmployee: Regular
Primary Location: Milan, Italy
Job posting start date: 27th January 2026