We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
About us
We’re a global leader in premium drinks, the most exciting consumer products space. With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. Diageo DACH brings together three exciting and diverse markets, each with its own distinctive energy and opportunity. Together, they form a owerhouse region at the heart of Europe, where we are shaping the next chapter of Diageo’s growth story.
About the role
Diageo brand teams are the custodians of our brands and work to ensure the future growth and success ofourbrands.
Thisrole sits withinthe Whiskeybrand category teamandamongst other tasksyou will be the guardian oftheworldwide famousJohnnie Walker brand.
You will drive and manage the creation of thelocalbrand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive…
Mental availability- the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functionalteamsand partners to deliver on our salience and brand love objectives
Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliverabove and beyondtheannual targets
Your key responsibilities
Drive and manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
Translate strategies into brilliantly driven plans that consistently beat the competition and gain share
Own the P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environmentand within culture.Shape the brand to thrive in a digital environment.
About you
8+ yearsof relevant marketing experience in the DACH marketor partly elsewhere
Holistic abilities across various marketing growth driversand brand buildingas well asa track recordof delivering transformational business results
Strong commercial acumen withexperience owning the P&L
Comfort with dealing with ambiguity, complexity and working within a fast-paced,entrepreneurialand matrixed environment
Existing capability to build genuine relationships built on mutual trust & respect
Successful management of senior partners, resulting in strong and positive outcomes
Deep personal accountability forgreat performance
Proficiencyin English, German would be an advantage
Our offer
An inclusive company culture that puts employees and their development first
A competitive salary with bonus and many benefits
30 days of vacation
An excellent parental leave policy
An office with a view in Hamburg City
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll help build and promote an inclusive culture. This culture celebrates diversity in gender, ethnicity, ability, age, sexual orientation, social class, education, experiences, and approaches.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Sign upEmployee: Regular
Primary Location: Hamburg, Germany
Job posting start date: 31st March 2026