We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role
Responsible to develop and implement the market strategy for the channel of Distribution (wholesale & C&C) in the Nielsen regions of Area 1 & AMB, through strategic leadership and management of a team of Distribution Managers and Distribution Executives.
You'll drive the implementation and achievement of market share, total sales and profitability in a sustainable manner through the growth (distribution and rotation) of our brands in wholesale and C&C customers thanks to the brilliant execution of activation plans.
In this role, you'll:
Land Distribution strategies and business plans at a regional level to achieve business objectives (VOL / GSV / NSV / TI / GP / GM% / A&P / CAPP / Cash)
Ensure the implementation of the regional strategy through communication, action and close monitoring of the results of each Distribution Manager
Executive to drive sustainable growth both in absolute and market share terms
Positively influence the key stakeholders in the organization to achieve the success for Diageo in the Distribution channel
Develop and motivate your team to ensure high results and continued development of each individual member, ensuring minimum percentages of visits, coaching and accompaniments are achieved
Act, together with your ‘Sell Out’ peer (Regional On Trade Manager Area 1 & AMB) as a Diageo representative in your area (with internal and external clients), being responsible for the full commercial accountability of the area, driving the business strategy and long-term results
Work in partnership with all support functions (Revenue & Category Growth, Finance, Marketing, Legal, HR, CR & Supply) to ensure business is executed in the right way, aligned with our operating model and values
Travel between the regions will be required (circa 25% of time per month)
About you
You have commercial experience at a management level within the wider Sales Organisation, specifically On Trade Distribution & Wholesale.
You have a deep understanding of and passion for consumers, shoppers and categories.
You're highly commercially aware, creative and astute with strong financial (P&L management) and analytical skills.
You're a great relationship builder, able to successfully impact and collaborate with partners at all levels, resulting in strong and positive outcomes.
People Management Experience.
You're proficient in Spanish with a high level of English.
Working with us
Flexible Working:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Wellhub (Gympass).
Incentive plan that rewards you for delivering phenomenal performance.
Our product discounts.
Health insurance.
Life and accident insurance coverage.
Industry leading functional and leadership capability trainings.
Diversity:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Sign upEmployee: Regular
Primary Location: Barcelona
Job posting start date: 30th January 2026