Job - Digital Marketing & Ticketing Executive

Key Responsibilities

Ticketing & System Management

• Manage day-to-day operations of the ticketing platform, including product setup, pricing, and availabilityto support B2C and B2B/Affiliate business teams

• Responsiblefor the creation and ongoing management of the online trade portal for intermediary partners

• Create and maintain ticket structures including tariffs, rate tables, ticket models, and product profiles. Implementing update to our experiences, including set up and management ofpromotional codes, campaigns, and pricing strategies

• Creating and managing API & systems integration to ensure seamless end-to-end ticketing journey

• Ensure accurateticketshopdisplay, content, and user journey optimisation

• Own and manage the central product information system, which ensures clear alignment of digital consumer touchpoints

Performance & Optimisation

• Monitor booking trends, revenue (NSV), and performance metrics

• Maintain dashboards and reporting (e.g. Power BI) to supportbusiness strategy &decisions

• Provide actionable insights to improve conversionrates,ATV, and customer experience

• Supportcross-functional collaborationwith data-driven recommendations

• Ensure data and GDPR compliance, including maintaining process documentation and work instrcutions to align with Diageo internal audit processes

Stakeholder Management & Collaboration

• Act as the key contact for ticketing-related queries across Brand Homes

• Work closely with Marketing,Business Development, Global Websites, Customer Serviceand Regional Brand Hometeams, as well asexternal agencies

• Support B2B and B2C troubleshooting and act as an escalation point for system issues

• Manage relationships with ticketing provider and web agencies (e.g. BAU calls, issue tracking)

• Work closely with central Finance teams to support reconciliation processes and ensure accuracy and integrity of revenue reporting

Process & Continuous Improvement

• Track and manage system issues usingproject managementtools (e.g. Microsoft Planner, Jira, etc)

• Maintain StandardOperatingProcesses(SOPs)and ensure adoption of best practices across teams

• Act as our internal subject matter expert on Ticketing through:

• Roadmap planning, system enhancements, and new feature implementation; collaboration with the Irish Brand Homes team to create a ticketingCentreof Excellence

• Create training materials and documentation for internal teamsto drive adoption, surface system challenges, and proactively identify training needs

Long-term Role Growth

You would be a good fit for this role if you are someone who is able to be both quite technical and detail oriented, while being able to step back and see the forest for the trees. Since we have recently moved to a new ticketing system, early role responsibilities will include a lot of execution, but we are looking for someone who wants to help shape the long-term scope of this roleand see opportunities for growth across:stakeholdermanagement,marketingcapabilities(CRM email strategy, content creation and optimisation, etc), anddeveloping subject matter expertise to become our ticketing leader. 

Experience & Capabilities

• Strong organisational skills with high attention to detail

• Familiarity with ContentManagementSystems, CustomerRelationsManagement& ticketing platforms 

• Experience managing systems, processes, or operational workflows

• Ability to analyse data and translate insights into actions

• Strong stakeholder management and communication skills

• Ability to manage multiple priorities in a fast-paced environment

• A clear understanding responsible marketing and GDPR 

Nice to Have 

• Hands-on experience with ticketing systems (e.g.Secutixor similar platforms)

• Hands on experience in CRM/CMS systems, building and sending emails

• Strong knowledge of digital ad platforms (Google, Meta, etc)

• Familiarity with reporting tools (e.g. Power BI)

• Experience in hospitality, tourism, or experiential marketing

Working with Us

This role is preferably based in Edinburgh, but open to candidates across Scotland. Diageo operates a hybrid working model, and the successful candidate will be expected to spend regular time in the office.

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including:Contemporary work life balance policies and wellbeing activities

• Annual merit increases (performance based)

• Annual bonus (performance based)

• Subsidized gym membership

• Contributary pension scheme

• Share options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto enhance ourbusiness and workplace, creating a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

Our Resourcing Standard can be reviewed at this link