We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
Commercial Strategy and RGM Manager
About this Role
As Revenue Growth Management( RGM) and Commercial Strategy Manager for Diageo China, you’ll partner cross-functionally to build data-backed winning commercial strategies, elevate business performance and solve core commercial challenges. You’ll drive insight-led strategy and plan to fuel the business’ next phase of growth in China. Success means delivering measurable commercial results and enhancing data principles across the commercial organization.
You will be responsible for:
- Partnering with cross-functional and channel leaders to co-build data-backed commercial strategies from an RGM perspective
- Delivering data-driven consumer and market insights to optimize revenue across sales channels via assortment, volume and promotion decisions
- Providing key decision-making support to senior stakeholders across Greater China and APAC
- Diagnosing core business issues and solving complex commercial problems with multi-source analysis and RGM expertise
- Preparing regular market and performance reporting to inform leadership’s business decisions
- Embedding RGM and category insights into the commercial team to enable tailored shopper-centric programs
- Complying with Diageo’s Responsible Research guidelines and all internal compliance requirements
To be successful in this role, you will need:
- Proven experiences of commercial strategy/ RGM/ Pricing role, preferably with management consulting/ insight agency experience
- Consumer goods or adult beverage category experience strong plus
- Strong technical experience with advanced software skills (Nielsen – strong plus) and Microsoft Office (Excel, PowerPoint)
- Ability to break down and solve problems through quantitative thinking and analysis
- Comfort with ambiguous, ever-changing situations
- Strong project & time management
- Proven senior stakeholder management skills & success at driving & inspiring change
Working with Us
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Primary Location: Shanghai, China
Job posting start date: 24th March 2026