We're a global leader in premium drinks, one of the most dynamic consumer categories.
Job Description
Africa Demand Planner
Location: 1HQ, London
12 Month Fixed Term Contract
Closing Date: 10 April 2026
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Supply Chain and Manufacturing team are problem-solvers, sourcing, producing, and delivering our much-loved brands to delight customers around the globe. Over half of Diageo’s 30,000+ people work in Supply Chain and Manufacturing. It’s an intricate and sophisticated operation that’s the product of logistical, manufacturing, and technical collaborations.
Our teams in 100 sites in over 30 countries cover production facilities, supplier relationships, customer collaborations and third-party agreements. We’re committed to realising our ‘Society 2030: Spirit of Progress’ goals, to protect the environment and support our farmers and suppliers. Whatever your skills and experience, we’ll help you to thrive in our inclusive culture.
About the role
The Demand Planner handles all SAP APO statistical forecasting and data integrity activities. Creating baseline forecast models to support the monthly S&OP process and owning and driving statistical forecast accuracy performance to achieve targets. They will collaborate with the DP Business Partner on history adjustments to drive robust statistical forecasts. Taking ownership for data integrity and ensuring the weekly forecast sent to Supply is applied to the accurate sku/location.
Key Responsibilities
Functions:
Baseline Forecasting
Data Management
S&OP Support
Metrics (at country and at Africa levels):
Sales Forecast Accuracy - Monthly and Weekly
Sales Forecast Bias
Forecast Value Add by step
System indicators – Skus with forecast and no sales
Demand Plan stability
Extreme error – Oversell /Undersell
Generate base line statistical demand forecast for at least 18 months rolling:
Pro-actively works with the Demand Manager and the DP Business Partner, owning the statistical forecast and highlighting deviations to the shipment and/or depletion trends.
Use and maintain the APO software as the primary forecasting system tool
Collaborate with DP Business Partner on all forecast history cleaning activities including documenting adjustments and assumptions (market trends, seasonality, promotions).
Maintain statistical parameters for “best fit” model & generate a baseline at least 18 month rolling.
Maintain APO master data including CVC creation, disaggregation factors and attributes.
Analyse outliers through appropriate reports and make corrections.
Support scenario planning for promotions, innovation and major events (duty, economics change, etc.) through stat analysis.
Provide reports and insights to maximise the use of baseline forecast.
Provide key input to S&OP/IBP process:
Participate where relevant in S&OP process to align upon consensus forecast.
Review statistical input to planning and AOP process and challenge projected growth based on historical trends.
Collaborate with Demand Business Partners to conduct root cause analysis to identify drivers of forecast error and work together to take the necessary corrective action to drive continuous improvement in forecast accuracy and bias performance.
Continuously improve statistical forecasting method:
Test and implement new models
Implement standard methodologies
Support system developments
Experience / skills required:
Proven experience in a similar Demand Planning role
Baseline understanding of the end-to-end Supply Chain Planning processes; Supply Planning, Distribution Requirements Planning, Inventory Planning, Conversion, Logistics, Procurement and Customer Service
Demonstrated proficiency in statistics and/or forecasting methodologies with an understanding of their financial and operational impacts
Strong analytical, organizational and decision making skills
Good communication skills – verbal, written and presentation.
Proficient in MS applications e.g. Excel, Word, PowerPoint, Access, Outlook
Experience with advanced planning software with Supply Planning (SAP APO system and Business Intelligence/BW )
Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Primary Location: London, England
Job posting start date: 25th March 2026