We’re a global leader in premium drinks, the most exciting consumer products space.
Responding to the issues that matter
Our Spirit of Progress ambitions are focused on addressing the areas we have the greatest ability to control and drive positive change at scale. It has three priorities: to promote positive drinking, champion inclusion and diversity and pioneer grain-to-glass sustainability. Doing business the right way underpins everything we do.
12 ambitious targets
Our Spirit of Progress ambitions ensure that our focus is on the areas that we have the greatest control to drive positive change at scale. Our 12 priority targets focus on where we can make the biggest impact across positive drinking, inclusion and diversity and grain-to-glass sustainability.
Our Spirit of Progress priorities
Promote positive drinking
We want to change the way people drink – for the better, by engaging, educating and empowering consumers to make informed choices about drinking.
Responsible drinking
Champion inclusion and diversity
Championing inclusion and diversity is core to how we drive performance, and is crucial to our purpose of ‘celebrating life, every day, everywhere’.
Diversity, Equity and Inclusion
Pioneer grain-to-glass sustainability
Our business depends on natural resources. We are directly affected by changes in climate and the related challenges of nature loss, particularly freshwater. We continue to address the risks and opportunities climate change and nature loss pose to our business through focused actions to mitigate our most material risks.
Grain-to-glass sustainability
Doing business the right way
We manage our business for the long term, and have always believed that doing business the right way, from grain to glass, builds trust and credibility with our stakeholders. 'Spirit of Progress’ is our action plan to deliver on this commitment. We identify and monitor the most material risks and opportunities for our business, using these insights to shape our strategy and drive change where we can have impact at scale. The plan evolves over time to ensure we focus our resources on the most critical issues aligned with our footprint and areas of influence.
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Our Spirit of Progress targets
Our targets are mapped against the objectives and timeline of the UN’s 2030 Sustainable Development Goals.
Reporting centre
Read about our ESG reporting approach and view our latest reports.
