Our Spirit of Progress plan and targets

Spirit of Progress is our ongoing ESG action plan to create a more inclusive and sustainable world. Our priority targets focus on where we believe we have the greatest control to drive positive change.

Doing business the right way, from grain to glass

Spirit of Progress has three priorities that help us stay focused on responding to the issues that matter. These are to promote positive drinking, champion inclusion and diversity, and pioneer grain to glass sustainability. Doing business the right way underpins everything we do.

At the heart of ‘Spirit of Progress’ is four priorities:

Embed integrity in everything we do
Stand up for human rights
Build and monitor our distinct culture
Protect our people through a robust health and safety strategy

Change the way the world drinks for the better
Address the harmful use of alcohol and promote moderation
Responsibly market our products

Preserve the natural resources we all depend on, building the resilience of our business and protecting our licence to operate

Create an environment where everyone contributes to a better business

Promote positive drinking

We want to change the way people drink for the better, by engaging, educating and empowering consumers to make informed choices about drinking.

Our Spirit of Progress targets for 2030:

Scale up our SMASHED partnership to educate 10 million young people, parents, and teachers on the dangers of underage drinking
Through our programmes, deliver five million experiences that promote changes in attitude to drink driving.

We've also made great progress achieving our targets to:

Champion healthy literacy and tackle harm through DRINKiQ
We have reached 1 billion people with dedicated responsible drinking messages. We continue to embed these crucial programmes into the rhythm of daily business.

We continue to embed these crucial programmes into the rhythm of daily business. Our educational programmes are targeted at areas we believe we can have the biggest reach and impact.

Promote positive drinking

Champion inclusion and
diversity

Championing inclusion and diversity is at the heart of what we do and is crucial to our purpose of ‘celebrating life, every day, everywhere’.

Our ambition is to create the most inclusive and diverse environment that ensures all our people thrive, supported by market leading policies and practices; whilst also removing barriers and having a positive impact on our partners, suppliers and communities.

We believe that inclusivity isn't just the right thing to do, it makes good business sense, and recognise that we must continually review and evolve our work, reinforcing our commitment to advancing inclusion and cultural transformation, so every employee can thrive.

Inclusion and diversity

Our priority targets

Since launching Spirit of Progress we have made excellent progress by increasing spend with diverse-owned, and disadvantaged business, focusing our community programme efforts on women and under-represented groups, and supporting progressive voices in our media spend. We focus our momentum on the areas where we can have the biggest reach and impact, our priority targets are:

200 K

People provided with business and hospitality skills to increasing employability and improving livelihoods through Learning for Life and our other skills programmes

50 %

Representation of women in leadership roles by 2030

45 %

Representation of leaders from ethnically diverse backgrounds by 2030

Pioneer grain to glass
sustainability

Our ambition is to build a resilient supply chain that helps our communities adapt to climate change, protects our licence to operate, and benefits the bottom line of our business. We’re accelerating our focus on water, and working towards a low carbon future to address our most significant risks and respond to our greatest opportunities.

grain to glass sustainability

Our priority targets

40 %

improvement in water-use efficiency in water-stressed areas with reductions in water use in our operations

50 %

Reduction in our scope 1 and 2 emissions reaching net zero in direct operations by 2040.

26 %

Reduction in our scope 3 emissions by and achieving net zero across scopes 1, 2 and 3 by 2050

50 %

increase in the recycled content in our total packaging

Develop regenerative agriculture programmes in ten key sourcing landscapes

Reports and progress

Doing business the right way

We want to do business in the right way every day, everywhere. We expect all stakeholders, including our people and suppliers, to demonstrate integrity, live our values, and behave in an ethical way as set out in our Code of Business Conduct.

Doing business the right way