We’re a global leader in premium drinks, the most exciting consumer products space.
Overview
Diageo South Africa was established in 2015, however, our brands have been popular across the country for more than a century. Today, we have a world-class portfolio of global and local brands across all categories, from ready to drink and mainstream spirits to international premium spirits.
Our brands
From Port Elizabeth to Pretoria, our brands are enjoyed by millions of South Africans every year and include world-famous names like Johnnie Walker, Tanqueray and Smirnoff 1818. We also have a significant Reserve brand portfolio in South Africa, providing consumers with aspirational and luxurious products such as CÎROC™ and The Singleton.
Johnnie Walker
World's no. 1 premium scotch
J&B
South Africa's second biggest whisky
SMIRNOFF™
South Africa's no. 1 vodka
Captain Morgan
South Africa's no.1 rum
Tanqueray
A fast growing gin
ESG
Spirit of Progress
Spirit of Progress is our 10-year action plan to help us create a more inclusive and sustainable world. Our priorities are to promote positive drinking, champion inclusion and diversity, pioneer grain-to-glass sustainability and do business the right way.
Pioneer grain-to-glass sustainability
Our sustainable innovations South Africa market include adapting our Smirnoff and Captain Morgan PET formats, to enable them to be widely recyclable or reusable.
This contributes to the PETCO initiative in market where 56,500 tonnes of PET were collected for reuse. Although the remaining non-recyclable plastic components are challenging to displace, we continue to explore alternatives.
Promote positive drinking
Our commitment to promoting positive drinking continues to grow. Drive Dry, our hard-hitting, responsible drinking campaign, has so far inspired thousands to pledge never to drink and drive. While our Responsible Drinking Media Awards (RDMA) support and reward alcohol awareness campaigns in the media.
Doing business the right way
We continue to work to further embed our human rights approach across all aspects of our business. We carry out regular HRIAs in over 20 regions including South Africa. These include an in-depth review of the human rights context relevant to our operations and value chain, developing information gathering tools and follow-up interviews. All our HRIA reports include an action plan to address identified risks and a delivery action plan. We are now working to further embed our human rights approach across all aspects of our business.