The world’s best-selling Scotch whisky, established in 1820
Keep Walking
In 1820, the young farmer’s son started his own grocer’s shop in the thriving town of Kilmarnock. His father had died the year before and the farm sold. It was a tough start in life, but there was always something special about John. A glint in his eye. A fire in his belly.
For over two centuries Johnnie Walker has been committed to a spirit of progress, inspiring people to Keep Walking towards a more positive future. Our latest global campaign 'Keep Walking' reflects the energy, words and thoughts of cultural icons and pioneers who share this positive spirit.
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Scotch, from Scotland to the World
Society 2030: Spirit of Progress
As part of our Society 2030: Spirit of Progress 10-year action plan, Johnnie Walker is committed to finding new and creative ways to reduce its footprint. For example, it will retail the first recyclable, paper-based spirits bottle in 2023. Made from sustainably sourced wood pulp, it's 75% lighter than typical spirit bottles. And in 2022, Johnnie Walker announced its involvement in a programme to phase out the use of 183 million cardboard gift boxes from Diageo's premium Scotch portfolio around the world.
