Curtailing drink driving in Vietnam
Case study 17 APR 2013
As one of 13 signatories to the global actions on harmful drinking we're tackling drink driving in low and middle-income countries, including Vietnam. In 2012, Da Nang city was selected for a pilot intervention programme to enforce anti drink drive regulation.
The goal was to achieve a sustainable reduction in drink driving in Vietnam with the active contribution of government, social groups, international organisations, NGOs, the beverage alcohol industry, and corporate sponsors.
To this end, the Da Nang project team, comprising industry representatives and expertise from ICAP, in partnership with police and road and traffic authorities, developed and implemented several drink driving enforcement and education campaigns. The industry donated several breathalysers, and Da Nang police from different forces used them in enforcement campaigns.
Meanwhile, Da Nang media including television and newspapers publicised the campaign activities while unions and community groups organised educational events to promote the 'don't drink and drive’ message.
In March 2013, the final findings and recommendations from the independent project evaluation team were presented. Overall, the team concluded the project was effective in increasing the public's knowledge, producing higher awareness of alcohol limits and the penalties for violating drink driving regulations, and the public's initial behaviour towards responsible drinking. Furthermore, the proportion of survey respondents who confessed to driving within two hours of drinking fell from 30.2% to 12%.
A sign of its success, the Da Nang model is now being expanded to other provinces and cities in Vietnam.