Marketing graduate programme

Create with purpose

Join our Marketing graduate scheme and become a torchbearer for some of the world’s most loved brands. You'll unearth new ideas and reach your fullest potential.

Diageo Marketing 1
Marketing Graduate Diageo

Embark on your marketing journey

Kick-start your career by marketing iconic brands that are enjoyed and loved the world over, such as Johnnie Walker, Guinness, Captain Morgan, and Tanqueray. Together with colleagues around the globe, you'll innovate and push boundaries, carving out the brand stories of tomorrow.

In an inclusive and supportive culture, you'll be encouraged to step outside your comfort zone and try new things, because that's how you learn and grow. Most importantly, you'll be empowered to be you. Because when different mindsets, experiences, and perspectives come together, brilliant marketing ideas surface.

With opportunities to work across different brands and regions with people all over the world, there's no limit to how much you can achieve.

Work in different locations

Our Marketing graduate programmes last for two years and are available in Southern Europe, Northern Europe, Ireland, Türkiye and Brazil. In Europe, you’ll have the opportunity to split your time between different European countries.

Read more about working in Marketing at Diageo

Henrietta Reed

"What I have enjoyed about Diageo from the very beginning is the level of responsibility and autonomy you get. In each of my roles, I have been given the freedom to deliver my objectives whilst knowing that support is there if I need it - for me this is really motivating."

Henrietta Reed
Senior Brand Manager, London

Tell compelling stories

You'll create the next generation of compelling brand stories, helping shape the future of our brands. From strengthening our beloved brands to launching new ones—you'll develop worldwide activations, using your creativity, vision, and pioneering spirit to bring our brands to life.

Because we sell our products across the globe, our ideas need to work across different countries. And on our Marketing graduate scheme, you'll uncover how we market our brands on an international level. You may even have the exciting opportunity to be part of a global team, working together with people across borders to deliver great marketing ideas.

Read about Henrietta's journey after she completed our Marketing graduate scheme

Eileen Hanna

“There are new challenges every day here – you just have to trust yourself.”

Eileen Hanna
Head of Standard and Lifestyle Whisky, London

Unlock uniqueness

Whichever Marketing graduate scheme you join, you'll work in different areas of the business, bringing your skills to bear on iconic and innovative products. You’ll learn that each product has a unique purpose—for Smirnoff, it’s celebrating inclusivity; for Guinness, it’s communion. With that knowledge, you'll leverage what makes each brand special and create excitement, awareness, and advocacy.

Read about Eileen's thoughts on our progressive marketing approach

Marketing graduate programmes

From Guinness, Smirnoff and Johnnie Walker to Baileys, Captain Morgan and Gordon’s, Diageo has a stable of premium drinks brands enjoyed the world over. Our Marketing teams play a big role in ensuring our brands live and breathe their purpose and we remain at the heart of celebrations everywhere.

On this two-year rotational programme, you’ll get to experience different roles with a focus on supporting the growth of both our global and local products. You could have an opportunity to excel in areas such as Brand Marketing, Culture, Media & Digital, Customer Activation and Shopper Planning & Activation.

Throughout the programme, you’ll have a combination of formal training with a leadership curriculum, mentoring and coaching from respected colleagues and, most importantly, real world, on-the-job experience.

From the beginning you’ll be working on projects that will develop and improve your skill set. You’ll be able to make a real contribution to the business while building a global network of relationships that will support your career, both now and long into the future.

Applications are now open.

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This two-year programme has an exciting workplace learning approach that means you will spend your days right at the heart of an enormous global organisation.

You’ll be immersed in the sales process from the beginning. You’ll spend time building relationships with Diageo partners and working with customers to improve sales. You’ll be responsible for ensuring our brands are successfully promoted, readily available and well presented to anyone who wants to buy them.

Over the two-year rotation programme, you’ll have an opportunity to excel in areas across our Commercial teams such as Field Sales, Account Management, Customer Marketing, Shopper and Customer Activation, Innovation and Reserve. You’ll discover everything you need to know about our brands, our competitors, the market and customers.

There may be the opportunity to relocate to another exciting part of our organization within Europe either during or after the programme.

Applications will open in September 2024.

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This two-year rotational programme has an exciting workplace learning approach that means you will spend your days right at the heart of an enormous global organisation.

From Guinness, Smirnoff and Johnnie Walker to Baileys, Captain Morgan and Gordon’s, Diageo has a stable of premium drinks brands enjoyed the world over. Our Marketing teams play a big role in ensuring our brands live and breathe their purpose and we remain at the heart of celebrations everywhere.

On this two-year rotational programme, you’ll get to experience different roles with a focus on supporting the growth of both our global and local products. You could have an opportunity to excel in areas such as Brand Marketing, Culture, Media & Digital, Customer Activation and Shopper Planning & Activation.

Applications will open in September 2024.

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From Guinness, Smirnoff and Johnnie Walker to Baileys, Captain Morgan and Gordon’s, Diageo has a stable of premium drinks brands enjoyed the world over. Our Marketing teams play a big role in ensuring our brands live and breathe their purpose and we remain at the heart of celebrations everywhere.

On this two-year rotational programme, you’ll get to experience different roles with a focus on supporting the growth of both our global and local products. You could have an opportunity to excel in areas such as Brand Marketing, Culture, Media & Digital, Customer Activation and Shopper Planning & Activation.

Throughout the programme, you’ll have a combination of formal training with a leadership curriculum, mentoring and coaching from respected colleagues and, most importantly, real world, on-the-job experience.

From the beginning you’ll be working on projects that will develop and improve your skill set. You’ll be able to make a real contribution to the business while building a global network of relationships that will support your career, both now and long into the future.

Applications will open in September 2024.

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From Guinness, Smirnoff and Johnnie Walker to Baileys, Captain Morgan and Gordon’s, Diageo has a stable of premium drinks brands enjoyed the world over. Our Marketing teams play a big role in ensuring our brands live and breathe their purpose and we remain at the heart of celebrations everywhere.

You’ll help create compelling and powerful stories to make our existing brands even stronger, and perhaps even launching new ones. Developing creative platforms that will be activated all over the world, you’ll use your creativity, vision and pioneering spirit to bring our brands to life.

Through working on iconic and innovative brands you will be inspired to excel and build the foundations of your Marketing and Commercial Capability. These foundations will help you to advance at an accelerated pace, where you’ll be ready to specialise in an area of Marketing within Diageo after the programme.

Throughout the programme, you’ll have a combination of formal training with a leadership curriculum, mentoring and coaching from respected colleagues and, most importantly, real world, on-the-job experience.

Applications are now closed.