Celebrating moderation

For most people who drink alcohol, drinking responsibility is common sense. We want to reinforce the message of moderation in everything we do.

We want to change the way the world drinks for the better, by promoting moderation and addressing the harmful use of alcohol. Our goal is for people to ‘drink better, not more’ – because we are proud of our brands and we know that the best way for them to be enjoyed is responsibly. That’s why we commit to reaching one billion people with a dedicated message of moderation from our brands by 2030.