Guinness Clear case study
Made to a time-honoured recipe, 100% H2O, and available from all good taps, nationwide: Guinness Clear.
For most people who drink alcohol, drinking responsibility is common sense. We want to reinforce the message of moderation in everything we do.
We want to change the way the world drinks for the better, by promoting moderation and addressing the harmful use of alcohol. Our goal is for people to ‘drink better, not more’ – because we are proud of our brands and we know that the best way for them to be enjoyed is responsibly. That’s why we commit to reaching one billion people with a dedicated message of moderation from our brands by 2030.
Made to a time-honoured recipe, 100% H2O, and available from all good taps, nationwide: Guinness Clear.
As part of Smirnoff’s ‘Infamous Since 1864’ campaign, the brand launched a series of ‘Getaway Cars’ to raise awareness of the responsible drinking campaign to consumers across London
Bundaberg Rum, in partnership with the National Rugby League (NRL), launches its first responsible drinking campaign called ‘The Waterboy’. The campaign premiered during the first NRL Finals game in Australia between the Sydney Roosters and the South Sydney Rabbitohs.
Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee.
Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries.