The Magic of Moderate Drinking

We want to break the outdated perceptions around drinking responsibly and choosing to moderate. Discover how by drinking better, not more, you can savour every moment of an occasion, without compromising on the fun.

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What is moderate drinking?

Moderate drinking is about making choices. It's not only about withdrawing from drinking. But it is about making the right choices.

The magic of moderate drinking means that we can enjoy every occasion, it's about staying in control while not compromising on the fun.

Diageo is committed to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol. This is a core pillar of Diageo’s 10-year sustainability plan, Society 2030: Spirit of Progress, which includes an ambition to reach one billion people with messages of moderation by 2030.

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