What is moderate drinking?
Moderate drinking is about making choices. It's not only about withdrawing from drinking. But it is about making the right choices.
The magic of moderate drinking means that we can enjoy every occasion, it's about staying in control while not compromising on the fun.
Diageo is committed to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol. This is a core pillar of Diageo’s 10-year sustainability plan, Society 2030: Spirit of Progress, which includes an ambition to reach one billion people with messages of moderation by 2030.
There is more than one way to drink moderately
Some of the ways you can choose to moderate include:
Stay hydrated and drink water
Space your alcoholic drinks out with glasses of water
Perfect your pours
Use a spirits measuring cup to help measure and keep an eye on the amount of alcohol in each serve
Choose non-alcoholic options
You don't have to compromise on taste with many high quality non-alcoholic options available
Pause for food
Eating slows down the rate at which alcohol is absorbed into the bloodstream by keeping it in the stomach longer.
Want to know more?
Promote positive drinking
Find out about the ways in which we promote and highlight the importance of moderation and responsible drinking.
DRINKiQ Quiz
Test your knowledge about the effects of alcohol and raise your ‘drink IQ’.
‘Society 2030: Spirit of Progress’ plan
‘Society 2030: Spirit of Progress’ is our global programme to help create a more inclusive and sustainable world.