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Our business

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry.

Diageo brands

We have over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

We are a young company with entrepreneurial spirit and determination.

The success of Arthur Guinness, Pyotr Smirnoff, John Walker, Charles Tanqueray and many more led to the formation of our company in 1997.

Who We Are

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

Our Strategy

World map

Every year we produce more than 6.5 billion litres of our brands, from more than 100 manufacturing sites in 30 countries.

Where We Operate

We are a company built and sustained through innovation.

Our culture is rooted in a deep sense of our purpose, the personal connections our people have to our brands, our relationships with each other and our passion to win. Our people created our culture and they keep it strong.

Our People

Bartender pouring a drink

We are passionate about providing the best possible experience, from every single one of our products, and in how we go about our business.

Proud of what we do and how we do it. We are Diageo.