This site uses cookies and by using the site you are consenting to this. Find out why we use cookies and how to manage your settings. More about cookies

Highlights

13%

13% of Diageo’s net sales.

10m

Our Water of Life programme has reached more than 10 million people in 18 countries in Africa since 2006.

73%

We source 73% of agricultural materials locally in Africa for use by our African markets.

Markets

We group the countries in Africa into four main markets.

% of net sales by market

Market Performance
   
Africa Regional Markets (ARM) 3.3
East Africa 4.4
South Africa 2.3
Nigeria 2.3
Other (principally Travel Retail) 0.1

Split of net sales by market.


Our locations

Africa

East African Breweries Limited

South Africa

Guinness Cameroun

Guinness Nigeria

Our key brands