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13% of Diageo’s net sales.


Our Water of Life programme has reached more than 10 million people in 18 countries in Africa since 2006.


We source 73% of agricultural materials locally in Africa for use by our African markets.


We group the countries in Africa into four main markets.

% of net sales by market

Market Performance
Africa Regional Markets (ARM) 3.3
East Africa 4.4
South Africa 2.3
Nigeria 2.3
Other (principally Travel Retail) 0.1

Split of net sales by market.

Our locations


East African Breweries Limited

South Africa

Guinness Cameroun

Guinness Ghana Breweries PLC

Guinness Nigeria external website

Guinness Nigeria

Seychelles Breweries

Our key brands