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Highlights

13%

13% of Diageo’s net sales.

10m

Our Water of Life programme has reached more than 10 million people in 18 countries in Africa since 2006.

73%

We source 73% of agricultural materials locally in Africa for use by our African markets.

Markets

We group the countries in Africa into four main markets.

% of net sales by market

Market Performance
   
East Africa 4.53
Africa Regional Markets 3.45
Nigeria 3.3
South Africa 1.9
Other 0.1

Split of net sales by market.

Our key brands