Community Empowerment

Giving back to our communities has been a part of our history dating back to Arthur Guinness's work with Dublin's poor in the nineteenth century.

Our stakeholders expect global companies like Diageo to contribute to the socio-economic development of the communities in which they operate.

In recent years, we have made a meaningful assessment of the potential impact of our entire value chain on our local communities, and we are increasingly focusing our community programmes on empowering stakeholders ranging from small-scale farmers who grow our grains to the bartenders who sell our brands. Today, our commitment to giving back helps us build relationships with our stakeholders, and directly supports our business strategy.

A strong principle in this work is to engage stakeholders to understand and address local interests and concerns and, where possible, work in partnership to solve complex problems. That way, we achieve the greatest impact from our investment in development programmes.

In anticipation of our current targets coming to an end in 2015, we have created new Sustainability and Responsibility targets to 2020. As part of this, one core area is "building thriving communities", to find out more click here.

In this section

  • Local wealth creation - contributing to economic development through business activities such as local hiring, local sourcing, our tax contributions, and fostering an enterprise culture
  • Community investment - establishing investment programmes that empower individuals and communities throughout our value chain; these are sometimes promoted and funded through brand-led initiatives as well as through the Diageo Foundation
  • Advocacy and awareness - harnessing the power of consumers and collaborating with other companies, governments, industry bodies, and NGOs to advance sustainable development.