The Diageo Archive is the home of our brand history and heritage, and our corporate memory. Established in Scotland over 30 years it is one of the largest and most comprehensive archives in the drinks industry and holds archive collections for all of Diageo’s spirit brands. With materials dating from the 18th century through to present day, it is a living, breathing archive used to inform and inspire the marketing narratives, product innovation and pack design of today, as well as building the knowledge and passion of all Diageo employees and partners.

The Diageo Archive is a private corporate Archive which isn’t open to the public. However, our brand stories and heritage can be enjoyed by all at our brand homes and brand experiences:

https://www.johnniewalker.com/en-gb/visit-us-princes-street/

https://www.malts.com/en-gb/tours

And everyone can get a glimpse into our wonderful Archive via this fun and engaging 360 Virtual Tour.

If you have an enquiry regarding the history and heritage of any of our spirit brands, please contact [email protected]

And please use this link to find out more about our sister Archive at Guinness:

https://www.guinness-storehouse.com/en/discover