We're a global leader in premium drinks, the exciting consumer products space. 200 brands. 180 countries. Diageo
Launched in 1982, Captain Morgan is one of the most popular rum brands in the world and has since made a mark of its own in the global market. It is relished in over +100 countries with more than 11 million cases sold each year.
However You Spice, Spice On
There’s a delicious world of possibilities out there - just waiting to be enjoyed.
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Spirit of Progress
Promoting positive drinking is a key pillar of our Spirit of Progress 10-year action plan, and we have a target to change the attitudes towards drink driving of five million drivers by 2030.
In December 2021, Captain Morgan and Guinness partnered with THINK!, the UK government’s official road safety campaign, to launch a new digital programme aimed at tackling drink driving over the festive period. The initiative ran on Captain Morgan's social channels and called on people to stop friends from getting behind the wheel after they have had a drink. To amplify the message, Captain Morgan partnered with influencer, presenter and reality tv star, Sam Thompson, to release short and engaging videos for social media.