Category: Blended Scotch whisky
Top markets: France, Brazil, Venezuela
Launched: 1906 (trademarked)
Black & White is an attaching and accessible brand, recognised for its quality, heritage and character.
Did you know? James Buchanan was an ardent animal lover and in the 1890s, returning from a dog show, he conceived the idea for one of the world’s most famous trademarks. The black Scottish terrier and the West Highland white terrier were adopted as the brand’s motif which is still used today.
Brand fact James Buchanan was an ardent animal lover and in the 1890s, returning from a dog show, he conceived the idea for one of the world’s most famous trademarks.