We're a global leader in premium drinks, the exciting consumer products space. 200 brands. 180 countries. Diageo
Instantly recognisable brands
Global or local, every one of our brands has a story. Many bear witness to the changing world over centuries, while others are products of our world today. All have a purpose and role to play in creating enduring connections with people.
Casamigos
Small batch, ultra-premium tequila made from the finest hand-selected 100% Blue Weber agaves
Latest stories
24 Oct 2024
AwardsOur brandsGinOther WhiskeyRumScotch WhiskyTequilaVodka
How to stay World Class for 15 years
27 Sep 2024
Asia PacificOur brandsScotch WhiskyJohnnie Walker
Johnnie Walker hits 100 in Thailand
12 Sep 2024
AfricaAsia PacificEurope and TurkeyLatin America and CaribbeanNorth AmericaOur brandsScotch WhiskyJohnnie Walker
Making strides: Reflecting on 25 years of Keep Walking and its future
04 Sep 2024
Europe and TurkeyOur brandsLiqueurBaileys
Cream of the Crop
22 Aug 2024
AfricaAsia PacificEurope and TurkeyLatin America and CaribbeanNorth AmericaOur brandsOur peopleBeer
Guinness & The Premier League: The Beautiful Beer meets The Beautiful Game
24 Jul 2024
Latin America and CaribbeanOur brandsTequila
Celebrating Tequila: A Conversation with Karina Sanchez, Don Julio Global Ambassador
28 Jun 2024
Our brands
Reflections on Cannes Lions 2024 from our Chief Marketing Officer
25 Jun 2024
Our brands
Diageo wins big at Cannes Lions Festival of Creativity
22 May 2024
Our brandsTequila
A toast to tequila and the Paloma
16 Feb 2024
Our brandsScotch Whisky
International Scotch Day: a day to celebrate
13 Dec 2023
Our brandsBeerGuinness
Guinness agrees a groundbreaking partnership with the Six Nations Rugby spanning the women's and men's championships
28 Sep 2023
North AmericaOur brandsBeerU.S.Guinness
Newest Guinness Open Gate Brewery Opens in Chicago
Innovative spirit
We move at pace with the latest trends. Because while we honour the past, our innovative spirit drives us. From much-loved, established brands to the latest innovations, we create products, tastes and experiences for people to enjoy as part of celebrations big or small.
Redefining categories
With a rich and actively managed portfolio and a proven innovation capability, we are well placed to seize new opportunities, recruit new consumers, continue to premiumise and drive ongoing performance.
Our truly global footprint allows us to offer extraordinary brands trusted by consumers, from local legends to global giants, driving growth across both mature and emerging markets.
Legendary Scotch whisky brands
Scotch is our largest segment and we produce over 100 individual scotch brands, including the world's best-selling Scotch whisky, Johnnie Walker.