We're a global leader in premium drinks, one of the most dynamic consumer categories.
Shaping the future
of spirits

DIAGEO
Interims fiscal 26
Mixed performance across the regions
Accelerate savings progressing well
Financials and updated guidance for fiscal 26
Strategic review underway
A strong business with an enviable position
Significant opportunities with ample room to grow
First reflections informing immediate three priorities
Will update late summer
Building brands people love
We pair creativity with insight to build brands people love. We're focused on understanding what people want and responding to it, whether that's premium choices, convenience or moderation.
We break barriers
and craft legacies
We use our deep understanding of what people want to meet growing demand for premium drinks, convenient formats and low- and no-alcohol options.
Moderation
Across Europe more consumers are seeking out ‘adult non-alc drinks’, with sales of non-alcohol spirits growing x13 times since 2017.
Captain Morgan's Spiced Gold 0.0 – the science behind the liquid.
Premiumisation
People are choosing to drink better, not more. Over the last decade, premium spirits have grown from 25% of category value to almost 35%. People are choosing to drink better, not more. That shift towards quality is what we call premiumisation.
Convenience
Those looking for bartender quality cocktails and drinks to enjoy at home. Ready-to-drink has been the fastest-growing segment of TBA for several years.
ESG
Spirit of Progress
Spirit of Progress is our ongoing ESG action plan. It focuses on the biggest environmental and social opportunities and risks we face, across four priority areas: promoting positive drinking, championing inclusion and diversity, pioneering grain-to-glass sustainability, and doing business the right way.
Promote
positive drinking
One of the ways we educate people on the dangers of underage drinking is through our supported education programme, SMASHED. We aim to reach 10 million young people, parents and teachers by 2030.
6.1m
8.1m
10m
Number of people reached over time
Diageo Korea launches latest K-culture-focused responsible drinking campaign
Diageo follows up on its 2024 K-pop responsible drinking moment, with a new K-dance inspired campaign, “Dance Freely, Drink Responsibly”
Champion diversity & inclusion
Helping our smallholder farmers tackle the impacts of climate change and gender inequality
This year, the UN’s theme for International Women’s Day is: ‘For ALL women and girls: Rights. Equality. Empowerment.’ Ahead of the day, we spoke to the CEO of CARE International – a humanitarian agency – Helen McEachern, and Diageo’s Head of Community Impact, Amanda Smith, about their latest case study in Tanzania. The research explores the impacts of climate change on gender inequality, and here they share how tackling the issues in tandem can deliver better outcomes for both business growth and community resilience.
Pioneer grain-to-glass sustainability
Driving water security in Mexico and Türkiye
Water is fundamental to Diageo; without it, we simply can't make our products or operate as a business. Our strategy, Preserve Water for Life, is aimed at mitigating this risk and improving the resilience of our water basins and communities.