Innovation: an information revolution
We believe in providing people with the information they need to make informed choices. That’s why we are proud to be the first leading drinks company to implement a comprehensive labelling system, the Diageo Consumer Information Standard (DCIS). Based on feedback from more than 1,500 consumers around the world, DCIS provides alcohol content and nutritional information, including calories, per serve on all of our products. Diageo North America’s Crown Royal was the first alcohol beverage brand to include a serving-facts panel on its packaging. The new labels are designed to help people understand what’s in their glass and underline our commitment to providing people with the information they need to make decisions about drinking as part of a balanced lifestyle.