Diageo North America

Diageo North America is the leading premium drinks business and one of the best-performing CPGs across the United States and Canada.


of all Diageo sales are generated by our North American businesses*


in annual sales – organic net sales growth of 4% in F18*


of Diageo’s global operating profit comes from our North American businesses*

Our success is built on a rich heritage, from a centuries-old bourbon recipe to aged Mexican tequilas and classic Caribbean spiced rum. Every day, our more than 2,600 people across North America proudly claim ownership for shaping Diageo North America’s future and playing an essential role in our brands’ success – proud custodians of Bulleit, Don Julio, Captain Morgan and many more iconic brands. This commitment, from US Spirits to Diageo Beer Company USA to Diageo Canada, has helped make North America Diageo’s largest market.

As impressive as this pedigree is, we do not rest on our laurels. Our marketing is a unique combination of both rigor and flair, and we look to partner with some of the most innovative and dynamic players in technology, culture and entrepreneurship. We do this so that we stay focused on the future and connected to emerging trends, platforms and technologies.

Our brands are part of millions of celebrations across North America every day, and we’re passionate about creating a positive role for alcohol in society. Diageo North America has a responsibility to ensure that the communities of which we are a part, thrive. Whether that’s by creating a virtual reality app that promotes responsible drinking or building sustainable supply chains that protect the environment and natural resources on which we all rely.

*Source: Diageo Annual Report August 2018

Our brands

From Florida to Vancouver, our 200-plus brands are enjoyed by more than 140 million North Americans every year, including some of the world’s oldest and best-loved brand names.


Our Reserve brands are key to our success in North America, delivering growth through innovative production, inspiring design, exceptional liquids and memorable experiences.