Innovation: An information revolution
We believe in providing people with the information they need to make informed choices. That’s why we are proud to be the first leading drinks company to implement a comprehensive labelling system, the Diageo Consumer Information Standard (DCIS), which will provide alcohol content and nutritional information, including calories, per serve on all of our products.
We developed the DCIS based on feedback from more than 1,500 consumers around the world, including North America, Great Britain, Mexico and Spain. The new labels are designed to help people understand what’s in their glass, and underline our commitment to providing people with the information they need to make decisions about drinking as part of a balanced lifestyle.