Diageo Europe

Diageo Europe is the leading premium drinks business in Europe and one of the continent’s best-performing consumer goods companies.


Our European business accounts for a quarter of all Diageo sales*


Sales grew 4% to £2.5bn in F18*


Our brands are at the heart of 3 million occasions across Europe every day

Our success is built on a rich European heritage. From John Walker’s genius for blending whisky to Pyotr Smirnov’s pioneering Moscow distillery, we stand on the shoulders of giants of the industry and act with the same entrepreneurial spirit and determination to succeed.

Our company is sustained through innovation, and we are constantly looking to create new experiences for the 220 million Europeans who enjoy our brands every year. For example, the Open Gate Brewery, based at the iconic Guinness brewery in Dublin, has introduced a range of craft beers that are now enjoyed in Ireland and beyond.

At the same time, we work to ensure alcohol can be enjoyed as part of a balanced lifestyle and have invested more than £5 million in the last three years to tackle underage drinking, drink driving, and excessive or binge drinking.

We are also proud of our work across Europe to address issues including skills training, carbon emissions, and water efficiency, and we are inspired by programmes such as Water of Life and Plan W that support communities we work with in the developing world.

*Source: Diageo 2016 Annual Report. Includes Europe, Russia and Turkey.

Our brands

From Capri to Copenhagen our 200-plus brands are enjoyed by 220 million Europeans every year and include some of the continent’s oldest and best-loved brand names.


Our Reserve brands are key to our success in Europe, delivering growth through innovative production, inspiring design and memorable experiences.