Johnnie Walker
One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.
Highlights
24%
24% of Diageo net sales.
10,000
10,000 talented people work in our Europe business.
27m
We export 27 million cases of spirits from Europe to the rest of the world each year.
Markets
For reporting purposes we include Turkey, Russia and Greenland into the region we refer to as Europe.
% of net sales by market
Our key brands
We are the largest premium drinks company in Europe with world-leading brands, including Guinness, Smirnoff, and Johnnie Walker.
Smirnoff
Smirnoff is created using a unique process involving three distillations and ten stages of filtration.
Baileys
Baileys is the perfect blend of aged Irish whiskey and fresh Irish dairy cream.
Guinness
An iconic brand, Guinness is brewed in over 50 countries and enjoyed in around 150 worldwide.
Yenì Raki
Part of a rich heritage that developed over centuries, Yenì Raki is a traditional Turkish raki distilled twice in copper alembics.
