Scotch is our largest category, representing 23% of our total net sales for the fiscal year ending 30 June 2020.
Scotch: from Scotland to the World
Our scotch is steeped in a rich history, from John Walker’s genius for blending whisky to Elizabeth Cummings’ determination to bring Cardhu single malt to the world. Today, we produce over 100 individual scotch brands with the same care, skill and entrepreneurial spirit as these giants of our industry.
Our leading brand is Johnnie Walker, the world’s best-selling scotch. We also produce other high-quality blended brands such as J&B and Bell’s, along with a range of single malts, including Lagavulin, Talisker, Mortlach and The Singleton.
Investing in our Scotch Distilleries
Since 2012 we have invested around £1bn expanding and enhancing our Scotch distilleries and facilities. We are also investing heavily in scotch tourism and have committed £150 million to upgrade 15 distillery visitor centres across Scotland and create a major new visitor experience in Edinburgh.
- Diageo is Scotland’s largest exporter of Scotch whisky and other spirits.
- The Scotch Whisky industry contributed £5.5bn to the UK economy in 2018.*
- The Scotch Whisky industry employs over 40,000 people across the UK.*
- In 2018 Scotch Whisky was exported to around 180 countries.*
*SWA Scotch Whisky 2018 economic impact report