Taste Of The Future

Each year we work with the world’s best bartenders and innovators to discover the future of world class drinks. There is extraordinary innovation and creativity within cocktail culture and we want to celebrate that and give you a taste of what’s next. All of the partners and activations in the Taste of the Future space are part of Diageo’s Test and Learn Pilot program - some are very experimental, but we are excited to share with you what we are working on!