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The world’s leading Canadian whisky brand

Crown Royal bottle

Crown Royal was created in 1939 by Sam Bronfman, the owner of The House of Seagram, as a gift for the visiting King George VI and Queen Elizabeth, following 600 meticulous blending trials. Today, Crown Royal's award-winning whiskies are expertly blended, patiently aged and enjoyed by millions.

Markets

Canada
United States
Global Travel

Established

1939

Website

crownroyal.com

Crown Royal bottle

Bringing the brand to life

Campaign

Crown Royal bottle in a bag

50 million

More than 50 million Crown Royal bags are produced each year. True to the original royal gift, the iconic purple bag has become an enduring symbol of generosity.

Crown Royal Distillery

50

Crown Royal is an exquisite blend of 50 whiskies distilled on the western shore of Lake Winnipeg in Gimli, Manitoba, home to 1.5 million barrels of whisky.

Crown Royal Canadian whiskies

Our award-winning family of artfully blended whiskies.