Guinness agrees a groundbreaking partnership with the Six Nations Rugby spanning the women's and men's championships

Guinness has today announced it will be the title partner of the Guinness Women’s Six Nations 2024, amplifying its position as the iconic face of Six Nations rugby.

Already the title partner of the Guinness Men’s Six Nations, this expanded, groundbreaking partnership sees the UK’s number one on-trade beer brand¹ continue its unwavering support for one of the most exciting sporting tournaments in the world.

Today’s announcement is a representation of our commitment to create a better society through diversity and inclusion, as part of our ‘Society 2030: Spirit of Progress’ agenda.

Stephen O’Kelly, Diageo’s Global Brand Director for Guinness, says: “This new partnership will help support the skill and talent of the women’s competition to surge forward towards a level playing field between the men’s and women’s game. It is our goal to Never Settle until rugby is a place where everyone belongs, where we hold nothing back, and where we unite together in sport and life.”

The 2024 Guinness Men’s Six Nations begins on 2 February, and the 2024 Guinness Women’s Six Nations will kick off on 23 March.

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¹ Guinness is the number one Beer in Value with latest annual figures for the On Trade (Source: 52 weeks CGA 9.9.23)