“Diversifying the industry accelerates innovation and competitiveness, and our strategic approach to recruit, retain and advance the Black community and communities of color within the industry alongside Diageo North America couldn’t be more necessary and timely. We understand first-hand the importance of being motivated and the critical need for ownership and participation at every level of the category.”
“It's important that the Black community is represented on both sides of the bar, from brand creation to boardrooms and everywhere in between. We're proud to partner with Diageo to make sure that the Black community has a seat at the table. And anywhere there isn't enough room at the table we’ll build a bigger table.”
“We’re honored to work alongside industry veterans and visionaries as they work to create a blueprint to effectively diversify an entire industry. We recognize that the Black community within the category has been underrepresented and there are few sources of funding available. Our aim is to swiftly fuel change in the right direction with the qualified and motivated guidance of the creators of Pronghorn.”
