Diageo commits to new 5-year partnership with CARE International UK

8 Mar 2021

Diageo is pleased to announce the expansion of our work with CARE International UK to build gender-inclusive communities that benefit its employees, customers, and multiple communities around the world. The new 5-year partnership will promote women’s empowerment and extends the collaboration with CARE which began in 2016 and will help ensure that Diageo reaches the goals set out in Diageo’s Society 2030: Spirit of Progress plan.

Recent projects that Diageo has worked with CARE include:

  • In Ethiopia, CARE conducted an analysis of Diageo’s smallholder barley supply chain which identified barriers to and opportunities for women’s empowerment within Diageo’s Local Raw Materials programmes.
  • In Cambodia, CARE helped Diageo to its Global Brand Promoter Standard which is tackling sexual harassment in parts of the hospitality industry.
  • Diageo supported CARE’s response to the COVID-19 pandemic through CARE’s Emergency Response Fund which reached people in 69 of the 100 countries where CARE works. COVID-19 has had a devastating effect across the world, and as CARE’s research has shown, with a disproportionate impact on women and girls and those living in poverty.

“The CARE-Diageo partnership will build on the strength of both partners to tackle gender inequality on a global scale. The next decade will focus on taking action at scale and we are looking forward to continuing to work with CARE to advance our shared visions.” Kate Gibson Director of Diageo in Society