Louise Pickering, Shopper Marketing Manager
PIMM’S Sundowner is a distinctly fruity aperitif, with juicy ripe raspberries and tart redcurrants, perfectly served with prosecco and soda for a bittersweet refreshing serve.
As Shopper Marketing Manager, I created the consumer facing assets used to launch PIMM’S Sundowner into GB. This involved creating the displays that we activate in Sainsbury’s, to the branded takeovers in key pubs and bars in the UK. The ambition here is to create impactful assets that stand out to shoppers and encourage them to purchase one for themselves.
I have loved working on this project for one of the UK’s best-loved brands. I have had the opportunity to work with a number of internal stakeholders from areas such as innovation, marketing, supply and commercial which has enabled me to gain insight into other functions of the business. I also love the creativity associated with my role and being able to impact how we show up in bars and supermarkets.