Diageo and leading beer, wine, and spirits producers partner with online retailers, e-commerce and delivery platforms to establish new standards for online sale of alcohol

The companies that form the International Alliance for Responsible Drinking (IARD) have formed a global partnership to develop and enhance safeguards for the online sale and delivery of beer, wine, and spirits.

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The global CEOs of 12 leading beer, wine, and spirits companies and 12 prominent online retailers, e-commerce and delivery platforms who operate across six continents, have committed to working together in this rapidly accelerating field to ensure high standards of responsible business practice.

By developing the standards, the partnership will: 

  • Enhance safeguards and security measures so minors are unable to buy alcohol beverages online.
  • Put in place mechanisms to prevent beer, wine, and spirits being delivered to minors or to individuals showing visible signs of intoxication.
  • Promote global standards as a resource to support the development of national in-country codes and practices for the online sale and delivery of alcohol that build on local and national regulation.

The COVID-19 global pandemic has accelerated trends for online sales of alcohol, which was forecast to grow by over 40% in 2020*. This unique partnership demonstrates our commitment to the responsible sale and delivery of alcohol online, and together we are committed to forging a meaningful outcome at scale across all markets.

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*IWSR: The value of e-commerce in 10 core countries (Australia, Brazil, China, France, Germany, Italy, Japan, Spain, U.K., U.S.) is forecast to grow by over 40% in 2020, to reach US$17bn. However, Euromonitor’s “Alcoholic Drinks: Quarterly Statement Q4 2020” indicates that total global alcohol sales for 2020 are expected to be lower than in 2019 (a good proxy for overall consumption)